SEO Checklist

Everything to verify before and after the first deploy.

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Config

• site: in astro.config.mjs = production domain (no www, correct TLD)
• robots.txt sitemap URL matches site: exactly
• Both domain.com and www.domain.com added as Cloudflare Pages custom domains

Meta tags

• Every page has a unique title and description
• <link rel="canonical"> uses the production domain (not localhost)
• Canonical is suppressed on all noindex pages (checkout, payment-return, thank-you)
• noindex pages have <meta name="robots" content="noindex, nofollow">
• OG image exists at /og-image.jpg (1200x630)
• OG og:url matches the canonical URL

Schema markup

• JSON-LD passes Google’s rich results test
• aggregateRating uses real client numbers (not placeholder 4.9/38)
• address is the real business address
• telephone and email are correct
• sameAs contains real social profile URLs
• Homepage has FAQPage JSON-LD with 5+ questions

Anchor text

• No icon-only links without <span class="sr-only"> text
• No generic “Learn more” links without sr-only service context
• No duplicate H2 text across pages

robots.txt & sitemap

• Utility pages disallowed: /checkout, /payment-return, /thank-you
• Sitemap URL in robots.txt matches production domain
• Sitemap submitted to Google Search Console after first deploy

Images

• All images have descriptive alt text
• First/LCP image uses loading="eager" + fetchpriority="high"
• All other images use loading="lazy"

Favicons

• Only reference favicon PNG files that actually exist in /public/
• If PNGs not ready, use SVG-only <link rel="icon" type="image/svg+xml">

Performance

• PageSpeed score 90+ on mobile and desktop
• Core Web Vitals: LCP < 2.5s, CLS < 0.1, INP < 200ms

Post-deploy

• npm run indexnow - submit all URLs to Bing/Yandex
• Submit sitemap in Google Search Console
• Test OG image: paste URL into opengraph.xyz
• Force WhatsApp/social re-scrape via Facebook debugger